EventLink Acquires OutCold
Acquisition Adds Premier Clients in CPG / Retail
March 8, 2022
Fort Point Capital, a Boston-based private equity firm, announced today that its portfolio company, EventLink (the “Company”), has acquired OutCold, a leading experiential marketing agency providing creative, fabrication, logistics and staffing services to blue chip customers in the automotive, CPG, hospitality and tourism, retail, and technology industries. Based in Chicago, IL, OutCold is focused on providing mobile marketing, experiential tours, custom builds, event production and sampling, staffing and custom displays with strong expertise in vehicle-based tours.
Kevin Otis, EventLink’s President and CEO, commented, “We are thrilled and excited to welcome the entire OutCold team and their extraordinary skill set and complementary client base to our platform. Fritz and Holly Heffinger have quickly built an impressive client portfolio that is highly valued and allows us to expand our footprint into new industry verticals and provide additional services. We’re looking forward to bringing their knowledge and experience to our combined portfolio of customers as we continue to grow.”
Fritz Heffinger, Managing Partner of OutCold, noted, “This is an incredibly exciting time for OutCold and our expanding team. We are impressed by what EventLink has built and we’re excited to combine the two companies’ complementary skillsets, enhanced capabilities and resources to better serve our customers.”
“We are excited to partner with OutCold to continue expanding EventLink’s premier services capabilities within the experiential marketing space.” Brooke Ablon, a Partner at Fort Point, added. “We look forward to working closely with OutCold’s management team and employees to build upon their impressive customer base and reputation in the industry.”
Kirkland & Ellis, Dickinson Wright, and CliftonLarsonAllen advised EventLink, while EBB Group served as exclusive financial advisor to OutCold in the transaction.
Based in Sterling Heights, MI, EventLink is a leading provider of experiential marketing services and has built a reputation for creating and executing some of the most logistically challenging marketing events in North America. Through a relentless focus on customer service and a dedication to delivering measurable returns, EventLink has developed strong relationships with customers such as BMW, VMLY&R and the Navy Partnership, Beam Suntory, Jack Morton and General Motors. To learn more, please visit go2eventlink.com.
About Fort Point Capital
Based in Boston, Massachusetts, Fort Point Capital is a private equity firm that invests in lower middle market, business services companies in partnership with strong management teams. Fort Point Capital is currently investing from FPC Small Cap Fund II. To learn more, please visit fortpointcapital.com.