EventLink Expands Digital and Non-Automotive Experiential Capabilities with Acquisition of Synergy Marketing Partners

Fort Point Capital, a Boston-based private equity firm, announced today that its portfolio company, EventLink (the “Company”), has acquired Synergy Marketing Partners (“Synergy”), a leading provider of experiential and digital marketing services to blue chip customers in the automotive, healthcare, and spirits verticals. Based in Chicago, IL, Synergy is an Inc. 5000 company focused on high-octane brand activations and other live events as well as web/app development, email campaigns, social media strategy, and sweepstakes/reward program management. The combined company will provide customers with 360-degree capabilities from ideation and creative development to execution and measurement through the company’s proprietary software platforms.

Kevin Otis, EventLink’s President and CEO, commented, “We are thrilled and excited to welcome the entire Synergy team and their extraordinary skill set and complementary client base to our platform. Jeff Schwartz and Justin Schwanke have quickly built an impressive client portfolio that is highly valued and allows us to expand our footprint into new industry verticals and digital service offerings and provide additional services to our combined portfolio of customers.”

Justin Schwanke, Managing Partner of Synergy, noted, “This is an incredibly exciting time for Synergy and our expanding team. We envision the combined expertise coming together and fueling a new level of organic growth for the entire enterprise through enhanced capabilities, resources, and geographic expansion.”

Christina Pai, a Partner at Fort Point, added, “We are excited to partner with Synergy to continue expanding EventLink’s premier services capabilities within the experiential and digital marketing space. We look forward to working closely with Synergy’s management team and employees to build upon their impressive customer base and reputation in the industry.”

About EventLink

Based in Sterling Heights, MI, EventLink is a best in class provider of brand-to-consumer experiential and digital marketing services to blue-chip companies and marketing agencies. Please visit www.go2eventlink.com to learn more.

About Fort Point Capital

Based in Boston, Massachusetts, Fort Point Capital is a private equity firm that invests in lower middle market, service-oriented companies in partnership with strong management teams. Fort Point Capital is currently investing from FPC Small Cap Fund I.  Please contact Fort Point at (617) 303-2121 or visit www.fortpointcapital.com.