Acquisition Adds Award-Winning Capabilities with Addition of The Clamor Team
November 16, 2023
Fort Point Capital, a Boston-based private equity firm, announced today that its portfolio company, EventLink (the "Company"), has acquired Clamor, an award-winning strategic marketing and experiential agency supporting blue chip brands across the sports, entertainment, healthcare, retail, and finance industries. Based in Minneapolis, MN, Clamor leverages its extensive experience across mobile tours, brand activations, pop-ups, and other consumer activations to help brands drive consumer engagement, sales, and advocacy. Clamor is a one-stop partner for customers, with capabilities including upfront strategy and creative, asset and environment fabrication, project management, event execution, and amplification.
Kevin Otis, EventLink’s President and CEO, commented, "We are thrilled to be partnering with Clamor. As evidenced by their prestigious client roster, Ande Lund and his team have built a strong reputation for marrying unique creative perspective with flawless execution. The acquisition brings additional scale, talent, and experience to our emerging mobile tour capabilities, and we are excited about bringing our combined suite of capabilities to clients."
Ande Lund, Clamor’s Founder and CEO, noted, "Teaming up with EventLink is a great next step in the Clamor growth story. We have been impressed by EventLink’s unique suite of capabilities and significant national scale that will help us to better serve our clients. The combination opens exciting doors for our employees and customers."
"The combination with Clamor continues EventLink’s evolution into a premier experiential marketing platform," Brooke Ablon, Partner at Fort Point, added. "We remain committed to expanding our capability set and market reach to best serve our clients and are excited to welcome the Clamor team to join us on that mission."
Kirkland & Ellis, Dickinson Wright, and CliftonLarsonAllen advised EventLink, while Hellmuth & Johnson served as exclusive legal advisor to Clamor in the transaction.
Old Second Sponsor Finance supported EventLink with financing for the transaction.
Based in Sterling Heights, MI, EventLink is a leading provider of experiential marketing services and has built a reputation for creating and executing some of the most logistically challenging marketing events in North America. Through a relentless focus on customer service and a dedication to delivering measurable returns, EventLink has developed strong relationships with customers such as BMW, VMLY&R and the Navy Partnership, Beam Suntory, Jack Morton and General Motors. To learn more, please visit go2eventlink.com.
About Fort Point Capital
Based in Boston, Massachusetts, Fort Point Capital is a private equity firm that invests in lower middle market, business services companies in partnership with strong management teams. Fort Point Capital is currently investing from FPC Small Cap Fund III. To learn more, please visit fortpointcapital.com.