Jones Fish Acquires Wisconsin Lake & Pond Resource

Acquisition Enhances Presence in the Upper Midwest

Jones Fish Acquires Wisconsin Lake & Pond Resource

Jones Fish Hatcheries & Distributors, LLC (“Jones Fish” or the “Company”) announced today that it has completed the acquisition of Wisconsin Lake & Pond Resource, LLC (“Wisconsin Lake & Pond”), a provider of pond and lake management maintenance, aeration and fountain services, and pond construction services. The acquisition of Wisconsin Lake & Pond, based in Eldorado, WI, enhances Jones Fish’s reach into the Upper Midwest establishing a footprint in Wisconsin and Illinois.

“Wisconsin Lake & Pond is the leading player in the highly regulated Wisconsin pond and lake management market,” said Kelly Veatch, CEO of Jones Fish. “We’re excited to welcome Cory and Brittney Zickert, and the rest of the talented team at Wisconsin Lake & Pond to the Jones Fish family,” said Rob Jones, President of Jones Fish.

Cory Zickert, Co-Owner of Wisconsin Lake & Pond, commented, “This is an incredibly exciting time for the Wisconsin Lake & Pond team.” “We are grateful to have found an excellent partner for our business, and we look forward to continuing as owners and operators, delivering the high level of service our customers expect,” said Brittney Zickert, Co-Owner of Wisconsin Lake & Pond.

“We are pleased that Cory and Brittney Zickert have entrusted the Jones Fish team as partners during this next phase of growth,” said Michael Brofft, Principal at Fort Point Capital. “We are thrilled to be partnering with the WLPR team and are committed to the goal of building the leading independent lake management operator in the United States.

Andra Partners, Vorys and CliftonLarsonAllen advised Jones Fish.

About Jones Lake Management

Jones Lake Management, headquartered in Cincinnati, Ohio, is an industry leading provider of professional pond and lake management services. With scaled operations across 11 markets, the Company offers a range of services including annual, recurring pond and lake treatment services, fish stocking, aeration systems and services, algae and aquatic weed management, and other related services. To learn more, please visit

About Fort Point Capital

Fort Point Capital brings a management-led, growth-oriented approach to private equity investing, targeting fragmented sectors of the business services industry. Founded in Boston in 2011, Fort Point partners with founders and management teams to accelerate growth by providing resources to expand teams and infrastructure, improve service offerings, access new markets, and support follow-on acquisitions. Fort Point fulfills its commitment to management, employees and shareholders by employing a repeatable process to drive durable value, showcased in over 40 acquisitions since its inception. Fort Point is currently investing from FPC Small Cap Fund III. To learn more, please visit