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NewBold Appoints Johan Claassen as Chief Executive Officer

NewBold Appoints Johan Claassen as Chief Executive Officer

Fort Point Capital (“Fort Point”), a Boston-based lower middle market private equity firm focused on investing in and supporting growing business services companies, announced today that its portfolio company, NewBold Corporation (“NewBold” or the “Company”), has appointed Johan Claassen as Chief Executive Officer.

Johan is a seasoned executive with an extensive track record of leading complex global technology service operations, driving commercial growth, and guiding businesses through strategic transformations. Most recently, Johan served as the Chief Operating Officer of Spencer Technologies, a leading provider of end-to-end IT life cycle solutions for retail customers. Prior to Spencer, Johan held leadership positions at One Diversified and Emerson.

Commenting on the appointment on behalf of NewBold’s Board of Directors and Fort Point, Paul Lipson expressed excitement at the prospect of continuing to scale NewBold alongside Johan, noting his commercial acumen and proven leadership. “We are thrilled to welcome Johan to the NewBold team. His extensive industry experience and longstanding track record of operational excellence make him the perfect candidate to lead NewBold through its next stage of growth.”

“I am honored to join NewBold at such an exciting time in the Company’s journey,” said Johan. “We have several opportunities to scale alongside our national customers, bolster our network of field service providers, and penetrate new end markets. NewBold is well-positioned to capitalize on advancements of technology use to drive better customer experience within the quick service restaurant, retail, warehousing, and healthcare end markets.”

About NewBold

Founded in 1994, NewBold is a leading technology managed services provider, providing OEMs and multi-site enterprises with specialized deployment, integration, repair, and maintenance services for point of sale and automated identification and data capture equipment. NewBold also operates a PCI-compliant key injection facility, serving as a one-stop payment device solutions provider to end users and channel partners throughout the payments ecosystem. To learn more, please visit newboldcorp.com.

About Fort Point Capital

Fort Point Capital ("Fort Point") brings a management-led, growth-oriented approach to private equity investing, targeting fragmented sectors of the business services industry. Founded in Boston in 2011, Fort Point partners with founders and management teams to accelerate growth and performance by providing resources to help expand teams and establish infrastructure, enhance service offerings, access new markets, and support strategic add-on acquisitions. Fort Point fulfills its commitment to management, employees, and shareholders by employing a repeatable process to drive durable value, as evidenced in over 50 acquisitions since its inception. Fort Point Capital is currently investing from FPC Small Cap Fund III. To learn more, please visit fortpointcapital.com.

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